Last year alone, 37% of homes sold in America were purchased for investment reasons. For real estate investment companies, this means serious potential. It also means you need to stay ahead of the competition.

When you’re thinking about your online presence, SEO solutions need to be at the front of your mind. Search engine optimization allows you to rank well, boost your exposure, and increase your online credibility.

Let’s look at seven SEO trends to keep an eye on in 2018.

1. Video

Video is everywhere online and the trend will continue to increase. People now have the capability of easily viewing online videos on both smartphones and tablets.

In the real estate world, this means a better overall user experience. High-quality video cuts down on the legwork both sellers and buyers have to do.

Use 360 video technology to provide virtual open houses. You can also use video to inform the public about your services.

2. Voice Search

The rise of voice search is changing the way many businesses think about their search engine results pages. When people use voice search, which they’re doing more and more, queries get entered differently than when they’re typed.

This means SEO specialists have to think about optimization differently to account for a conversational tone. You’ll need to have your site optimized to prepare for this new search technique. It also helps to have a Google My Business listing to increase your chances of getting found in a localized voice search.

3. Social Media

Social media is one of the SEO trends that keeps proving its importance. As a real estate company, it’s an invaluable resource.

Sites like Facebook allow you to reach a whole new audience to promote your business. It also provides a great way to interact with the consumer in a way a website can’t.

4. Mobile Search

Mobile search has surpassed desktop as the primary way people search the web. This trend is only going to increase in 2018.

This means your website absolutely must be optimized for mobile use. This is often referred to as responsive design and means your site is functional and displays correctly on smartphones and tablets.

5. Personalized Search Engine Results

You need to make sure and take personalized search into account when looking at your web traffic numbers.

Increasingly, search engines use a person’s geographic location, interests, and search history when delivering results. However, it’s important that your site is optimized to go after unbiased search results.

6. Custom Content

Content is still king. Not only are users less tolerant of poor writing, search engines place more importance on the relevance of the content on your site.

It’s important that your website is not only keyword rich, but also comprehensive. It needs to engage the reader and be well-written. A great example is this roofstock review.

7. Page Load Speeds

The user experience your website provides is critical to obtaining new customers. People simply won’t tolerate slow load times.

It’s recommended that a web page load in no more than 3 seconds. Not only will you lose visitors, it’s likely that a slow website will see lower rankings in 2018.

Stay on Top of SEO Trends

SEO will continue to be fine-tuned in the new year. If your real estate business wants to compete effectively, make sure you’re implementing all of the points mentioned above.

If you need help additional help with online marketing and SEO solutions, contact us today.