Google AdWords is a great tool for any website.  So, why are more businesses not using it?  The answer can be surprising.  Most business owners don’t know how to use the tool correctly.

The truth is that it is a very simple tool to use.  Once you know how to make use of it, you can create the right campaigns that will generate the right traffic to your page.

AdWords works great for small businesses with limited marketing budget because it will send potential customers to your website with only a few clicks.

Basic tips for creating campaigns in Google AdWords

1) Know the right  keywords for your product

There is a good chance that someone is searching for your product online at this very moment.  Are they seeing your site in the ads section of the search results?  If they are seeing your ad on the right panel or at the top of the search results, congratulations! You created the right campaign.

The reality, however, may be that they are not seeing your ad.  This is because you didn’t include the right keywords to include in your Google AdWords campaigns.  The best place to start is Google’s own keyword toolhttps://adwords.google.com/select/KeywordToolExternal.  This tool is a huge tour-de-force for your business.  It gives you all the keywords that people are searching for based on your product.  Are you are jewelry designer?  What words are people using when searching for when it comes jewelry?  “Vintage jewelry”, “Hand-made jewelry”, “where to buy jewelry near me?”, “cheap jewelry”, “gifts for my honey”, “gifts for women” and so many keywords can be applied to your product.  Before you create your campaign, create a document with all the possible keywords using this under-utilized tool.