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Mobile is leading the way in how the world accesses the internet

In the past few years, computers were replaced by laptops, and now laptops are being replaced by smart phones. People are turning to their mobile device more and more as their preferred method of accessing the internet and, in a lot of cases, their only way of accessing their favorite websites.
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Making Mobile Sites A Reality For All

When you are browsing the web on your smart phone you can tell right away if a certain website is formatted for mobile use. Anyone who has been in a website that is not optimized will quickly become frustrated due to lack of usability. Mobile SEO is the technique of taking your site that is already doing well in other arenas and formatting it so it automatically converts to a mobile friendly version when someone on a smart device clicks on. You might ask, “Why is that so important when people can just use their laptop and view my site perfectly?” Good question.

Laptops, are seen as mobile and handy, yet can’t be carried everywhere. Think about it, do you carry your laptop everywhere you go? Of course not, because at least 90% of people have a powerful computer that fits into their pocket. That’s why Smart phones are becoming increasingly popular and more handy and convenient day by day. We are using our phones for booking tickets, online shopping, online billing and payments, accessing social media, and other related fields. Gradually mobile devices are being used as an alternative to computers for as many applications as possible because of the convenience & ease of operation. This is why it is so important for your website to be formatted correctly for mobile SEO. If you have a website, you must ensure that its UI is mobile friendly and it is compatible with the technology and limitations of the major smart devices & techniques.

Full Scale Seo (FSS) has a dedicated team to take care of your mobile SEO needs. Once your website has been optimized for search engines and is getting priority on the top few pages, then the next step is to make it mobile friendly or mobile responsive. This will upgrade what is sure to be an already great site up to the stellar levels of user experience. At the end of the day, user experience is everything and is the reason why people will stay on your site or bounce away to your competitor.

Smart devices, in comparison to desktops & laptops, have certain limitations in the forms of display, speed, memory, size, etc. Our experts here do in-depth analysis and give a perfect solution for your site in order to get higher mobile traffic on your sites and retain more mobile users. What this means for you is that we are able to retain the initial vision of your website while also making it a phenomenal user experience for someone using their mobile device to access it.

In order to maximize your visibility on a mobile screen an in-depth understanding of the user’s convenience and comfort while utilizing the site is required. If you are using too much or too little FLASH, which requires lots more time & internet speed to open, it’s most likely that the user will leave your site, especially if they don’t happen to be in a WIFI hot spot. If there are too many pop-up ads appearing on your site then, that too, can work against your site and make the user click away because ads become even more annoying when they are taking up not just the right corner but the entirety of your screen. The main links, menus, and buttons should be highlighted in order to help your user navigate as easily as possible through the multiple options your website provides. A user will stick only to those sites which are relevant for him or her and those which are mobile friendly on a smart device. Full Scale Seo (FSS) has developed a tested strategy for Mobile SEO in order to fulfill these requirements and keep users on your site longer.

If those weren’t enough reasons to make sure your website is the cream of the crop in mobile friendly user experience than think about the best plus of all which is the increase not only in traffic but in brand engagement. By optimizing for mobile, you open up your marketing endeavors to all social media outlets regardless of whether they can only be used on a smart device or not. This allows you to reach an entirely new audience with your brand’s message and send them directly to your site. If you know a social media app is only offered on a mobile device doesn’t it make a ton of sense to utilize that audience and allow them to see your website and be able to use it seamlessly on said device? That’s the end goal of any form of online marketing. Wherever your user is and whatever platform they happen to be using, make your website and brand available and usable to them. This is what keeps your audience intrigued, on your site, and ready to convert.

We provide a bespoke analysis of your mobile marketing strategy tailored to meet business needs. Don’t miss out on a huge business opportunity – go mobile!

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