There’s been quite a lot of controversy around SEO. Some think it’s unnecessary while others swear it works for them.

It’s a debate that’s been going hot for years now. A lot of myths have been circulating, leaving people confused.

But what a lot of people don’t tell you is the true reason to implement SEO tactics. It’s because content marketing is a competitive world.

To nail online marketing for law firms, you need to have SEO strategies that’ll set you apart from your competition. Don’t believe us?

We’ll go over a few more reasons why search engine optimization is more important than ever. Curious to find out?

Let’s get into it!

Increases Your Online Ranking

The whole point of online marketing for law firms is to be visible on the internet, right? No one will see your website if you’re on the second or third page of Google.

Sadly, often times they won’t visit your site if you’re the fourth or fifth result. 33% of traffic goes to the first result on the first page.

So, to increase your rankings, you need to implement SEO. Use strong keywords that will give you the upper hand.

It’s Cost-Effective

Hiring a company to handle SEO services is a smart move. That way, you can dedicate your time to your business, rather than keyword research.

If you’re thinking it’s too expensive, think of the return you’ll get on your investment. When people search for personal injury attorneys, for example, imagine all the traffic you’ll get when you’re at the top of the results page.

All that traffic will generate leads which will increase sales.

You’ll Show Up on Local Search

If you’ve never heard of Google My Business, you’re missing out. Whenever anyone searches for a specific place, results show what’s near them.

Let’s say your office is located in Kissimmee. Anyone looking for a lawyer that lives there will see your firm at the top of the page.

It takes less than five minutes to complete a GMB listing. And the payoff is well worth it.

Increases Organic Traffic

Shelling out money for ads can end up costing your business more than you think. And sometimes ads can be ineffective when trying to reach a specific audience.

Instead, focusing on organic growth will practically pay for itself. You’ll get people who’ll get the word out about your firm.

The more people you reach organically, the better business will be. When traffic is gained organically, it increases ROI by almost 100% since it’s free. You didn’t have to take out an ad to get people’s attention.

You’ll Be a Step Ahead of Your Competitors

SEO is ever-changing. And it’s certainly not going anywhere.

So, if you aren’t on the bandwagon for increasing organic traffic, guess who is? Your competition.

Chances are they’ve been in the game longer than you have. But it’s never too late to start. The sooner you begin, the sooner you start gaining new clients.

Wrapping Up On Online Marketing for Law Firms

SEO doesn’t have to be difficult. Once you get the hang of it, it’ll be smooth sailing.

Ready to up your SEO game? Contact us today!