Are you looking to bring more members into your gym? You might want to consider SEO.
SEO, or search engine optimization, is a tool that lets you improve your search engine rank and connect with more users online. It’s an effective way to boost your online presence and take advantage of user search behavior.
It’s not easy to get to the top of the search engine results page. You need to be strategic and proactive in order to beat your competition.
SEO is the best way to bring in new customers! Here are 5 gym SEO tips to pump up your marketing muscle.
1. Title Tags
Have you ever Googled your gym?
You might notice that a clickable headline appears for your search engine result. This is your business’s title tag. It’s a short description of a page’s content that encourages users to click on a URL.
You can make the most of your title tag by adding your business name and its location. This will help users understand that you’re a gym in their area before they click through to your webpage.
Mobile isn’t just important for gym SEO. It’s a crucial SEO component for all businesses.
It’s no secret that people are doing online searches on their smartphones. But you might not know that these searches are valuable. 55 percent of purchase-related conversions occur within one hour of mobile search.
You can optimize your mobile marketing plan by adding large text, images, and call-to-action buttons.
3. Social Media
Your website isn’t the only thing that needs optimization. You should also focus on your social media profiles.
Google your gym to how users are connecting with your business. You should see other results like a Facebook page, Instagram page, Yelp listing and more.
You can take advantage of these profiles to enhance your search engine presence. Social media accounts also give your potential members more information about you.
Post frequently, add hashtags, and add useful information about your gym. You can include updated information on pricing and your weekly schedule on your social media posts. Check out the Wellvyl events calendar for a good example.
4. Location Tags
Don’t forget to let potential members know your location.
Location is a big factor when people sign up for gym memberships. It’s crucial that you use every opportunity to let site visitors know where you are located.
You can add location tags in the settings tab of your website. Make sure to tag your city or location on your social media profiles as well.
5. Build Links
Link building is one of the best ways to build up your search engine rank.
Getting links to your gym website helps you build trust and authority in the eyes of Google. You can get links back to your website by guest posting on other blogs.
It might be time-consuming. But it will pay off in link juice for years to come.
Your Gym SEO Campaign
The right SEO campaign can make all the difference. Follow these tips to dominate the SEO landscape and start getting new members.
Are you interested in starting an SEO campaign? We can help. Contact us to get started with a full-scale SEO project today.