As a plumber, SEO and SEO services are likely the last things on your mind. You have customers to serve, products to order, and books that need balancing.
But did you know that by not focusing on SEO, you may be losing out on tons of business? Your competition is certainly using it, so why aren’t you?
A few simple steps can deliver a high ROI and give you more business than you’ve ever dreamed of. Ready to get started?
Here are five tips for an effective plumber SEO strategy.
1. Create Consistent Citations
If you’re wondering what the heck a citation is, don’t worry. It may sound intimidating, or even negative, but it’s simply an online reference to your business.
So let’s say a customer searches for your business on Google, and your business info pops up. That’d be a citation.
But citations need to be ubiquitous and consistent across the web. Your plumbing business should have a name, address, and phone number (NAP) on as many sites as possible.
That means search engines, social media, and review sites like Yelp or Angie’s List. The more sites with your info, the higher the chance of a customer stumbling upon your business.
2. Focus Your Efforts Locally
Unless you’re working for a large chain, you’re most likely working in one specific region. Accordingly, make sure your plumber SEO efforts aren’t focused too globally.
Instead, create content and use keywords that focus on your region. Local SEO is perhaps the best way for plumbers to get discovered.
When a user types your business’s name into a search engine, they’ll get local results anyway. Why not increase the likelihood of them finding you by using local keywords?
3. Create Relevant Content
It’s great that you have a wonderful looking website, but that site needs equally good content. It’s time to start getting creative and fill your site with insightful blog posts!
Now, before you get too intimidated, don’t worry. Just identify something that your customers would really care about.
In exchange for their time, you have to offer them something, so make it relevant. For instance, write about common plumbing problems or answer questions like
4. Interact With Other Local Businesses
There’s a lot of talk of competition, but at the end of the day, all small businesses are in the same boat. Start brainstorming ways you can interact with other local businesses in a fun, friendly manner.
Even if it’s just a share or a comment on social media, a little cross-posting goes a long way.
5. Participate In Social Media
Even if you’ve never written a tweet in your life, social media is paramount for your business. Make sure that you’re everywhere your customers are.
Social pages are a great way to increase your citations and create a conversation about your brand. You can even cross-post content from your website to get more traffic.
Last Thoughts On Plumber SEO
Coming up with an SEO strategy seems intimidating at first, but you’ll have digital marketing mastered in no time! And of course, you can always get a little help if necessary.
Get in touch with Full Scale SEO to see how we can help you implement SEO strategies to elevate your business!