January 8, 2018

5 Tips For Your Hotel Marketing Strategy

by Colleen Romero

Every hotel needs a unique, successful hotel marketing strategy. Innovative thinking can help your business skyrocket into new realms of popularity.

Keep reading for 5 awesome tips for your hotel marketing strategy.

Create a Calendar and Be Creative

Don’t leave your marketing plan up to fate. Take control and create a strategy. Long term and short term goals are tracked on your hotel marketing strategy calendar.

Set goals for website traffic, social media milestones, and reputation development. It’s not enough to have a brainstorming session and expect everything before the end of for the day.

A calendar will help you stay on track with campaigns that are open-ended projects. The internet continues to change, trends come and go.

Your plan needs to be flexible to grow as your business does. It can be adapted when new trends are set and old ones become passe.

This doesn’t mean it’s unstructured. Have a strong plan in place. A weekly plan, monthly plan, and quarterly plan are helpful. Everyone can see the vision. Their creative juices can flow as they contemplate upcoming marketing projects.

Numerous facets of a hotel marketing strategy need implementing before it’s truly successful.

A well planned out strategy in each of these areas can help make your hotel the number one choice for search engines and customers.

1.Wow Them with Your Website

None of your other online efforts will matter if you don’t have a great website for customers to visit. You don’t want to reel them into a website that disappoints.

Think Lightning McQueen

Your site should be fast and have some flash. Toot your own horn. Talk about all the things you know best.

When a visitor clicks on your site they don’t want to have to wait for pages to load. Speed counts. A 1-second delay in load time can lead up to 11% fewer page views.

You want them to be intrigued by your site but can’t overload it to the point of slowing it down.

Make Your Site Friendly and Content Fresh

Customers want a user-friendly experience. They want to find the information they’re looking for quickly.

Clients are on your website, they want to be able to do everything they need to without taking other steps. No one likes to learn after 10 minutes of searching that they now have to call and talk to someone.

Tips for your website:

User-Friendly Design

Make your website easy to use and informative. Let them book and manage their reservation. Give them the option of searching vacancies, attractions, and dining close by.

Add An Interesting Blog

Give them unique perspectives on your blog. Give them a reason to keep coming back. Post fresh content on your blog about the hotel, surrounding area, and related topics. Give them a reason to visit your site and they are more likely to visit your hotel.

Things to See

Have videos and pictures. Everyone loves visual content. Post videos and pictures posted by staff or guest.

Interactive and Helpful

Create an interactive website for staff and clients. If you have happy staff you are more likely to have happy customers. Integrate the needs of both into website design.

2. Social Media in Your Hotel Marketing Strategy

Social media is a powerful tool for any business when used properly. It can expand your reach and direct traffic to your website that never would have known you existed.

Facebook, Twitter, Google+, and Instagram are all options that should be utilized. You will reach individuals on one platform that won’t see your posts on another.

Social media’s a great way to attract potential customers to your site. You can engage with loyal clients and build a reputation.

It’s a great platform for showing the lighter side of your company. While still remaining professional. Everyone loves a good sense of humor. Posts, videos, and pictures can make them laugh and will entice them to explore what you have to share.

Cross-posting new content with a brief description of your hotel is good. You can then have a link saying click here! to help bring traffic to your website.

Make sure you have regular posts and updates to remind followers you’re there.

3. There’s an App for That

A mobile app in your hotel marketing strategy gives a more user-friendly experience. Giving them the option to access your services easily and efficiently.

There were over 197 billion apps downloaded in 2017. You’re missing out on revenue if you do not develop an app to help clients interact with your business.

Having a mobile app can keep you at the forefront of customers minds. It can also help build your brand and reputation. It is also a non-intrusive way to create a direct marketing channel.

4. Search Engine Optimization is Key

No matter what platform you’re focusing on SEO is crucial to success. Search engine optimization will make it easier for people to find you in the cyber world.

It seems like an overwhelming and confusing process. It’s needed for good standing on search results pages. It helps clients whether they’re searching google or checking the app store. You need to be on the first page of results.

SEO is a formula used to meet the algorithms that search engines use. They use hundreds of factors to determine results for a search performed. Keywords placed in the content allows search engines to know what each page is about.

Internal and external links will help your page be more relevant and functional.

5. Brand Reputation

Word of mouth advertising is the most relied upon source of recommendation. You need to have a good reputation to have success.

This can be improved by ensuring you get your name out there. Post information people want to know.

Make them laugh and always make sure your customer is smiling after an experience with you. It doesn’t matter if it is a week-long stay at your hotel or a five-minute visit to your website blog.

Reviews from happy clients go a long way in building your reputation. They can help your marketing strategy be successful. Responding quickly and professionally to any feedback is paramount.

Stand Out with Style

You can stand tall above your competition. You just need to develop a smart hotel marketing strategy. Create a clear plan and set tangible goals for reaching new clients.

This can make all the difference in your business.

Contact us today to learn how a hotel marketing strategy can become your greatest weapon.

Colleen Romero

Colleen is an internationally known and respected copywriter who creates engaging and conversion-friendly SEO optimized web copy. She's been a content writer for over 5 years and specializes in content strategy and structured content.

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