Are you struggling to get your dentist’s office website to rank high on Google? By learning the best SEO tricks online, you can make your website an online traffic magnet.
This new year is a good time to leave behind that moldy old notion that SEO is optional or something you do once. Too many companies abandon SEO after one optimization, letting their sites fade into the crowded web.
This is where you have an advantage. If you start optimizing your site now, you will get a solid headstart over the stragglers. Modern SEO can let you run circles around the competition.
Keep reading to learn some of the best SEO tricks online and reform your website for success.
1. Start Reaping the Benefits of SEO Now
Search engines have changed so much that many SEO tactics you may know are already outdated.
Keyword phrases that rank number one by organic traffic don’t necessarily end up on top anymore.
SERPs (search engine results pages) have incorporated more and more special elements over the years. Examples include videos, images, twitter posts, and sponsored links.
Now they prioritize certain elements over organic traffic. This can mean less visibility for your dentist office. And in turn, fewer clicks and conversions.
SERP elements like map links, reviews, and AdWords have become more and more embraced and popular. So has the featured snippet that summarizes the query with an excerpt from Wikipedia or a similar page.
With the best SEO tricks online, you can get your site linked in these special SERP elements. This grants maximum visibility.
Good SEO is as important for traffic as using great package design firms is for sales in physical shops.
This isn’t the only reason why implementing modern SEO techniques is so important. Improving organic results is as important and impermanent as ever. Getting up to date with sitemaps and schema to help search engines is another reason.
Don’t postpone this transition. The first step is the hardest as usual, but waiting to start means falling behind even more.
2. Learn the Basics
SEO is an art. It’s a long-term, continuous investment. It’s not something you do once for instant results.
You don’t need to learn the advanced tricks and inner workings of SEO. You just need to understand the basics of how search engines rank sites. Study the impact of content, usability, link building, and the best SEO tricks online.
When you’re able to recognize bad advice, you have sufficient knowledge to develop strategies. You can get a lot of insight from observing bad examples too.
Scan relevant sites for SEO mistakes such as:
- Lack of keyword focus in page titles
- SEO page titles repeating the content headers
- Long URLs
- Stagnant material that hasn’t changed in many years
3. Find Your Competitive Sweet Spot
There are two main challenges when targeting keywords and phrases:
- There may be too much competition for a great keyword.
- A less exploited keyword may not get enough traffic.
Certain online tools can help you determine which keywords are sensible to pursue. You can also learn to evaluate this yourself with practice. Or you can hire professional SEO marketing experts.
It’s also wise to inspect how you already rank for your keywords. Do you stay in the top five most of the time for a keyword with an average of 500 searches per month? How about one with an average of 1,000 searches?
This is how you start identifying your sweet spots. Aim for keywords that are relevant, get a lot of searches, and aren’t too exploited by competitors.
A word that gets many thousands of searches each month is of no use if you can’t place in the top ten.
A keyword that gets 50 searches per month can be just what you need if nobody else targets this keyword.
Rather than trying to push an unknown page to number one, focus on boosting your competitive links. Bring your number ten listing to six, or your eighth spot to the fourth. It takes less work.
Then you can start pushing for the very top.
4. Get Help
SEO is a complex and ever-changing science. While you can learn a lot about it online, even with the best SEO tricks online you will eventually see dwindling results.
If you run a small business, you’re already at a disadvantage when it comes to time and resources. Trying to out-compete the big players will take a lot of dedication and time you most likely need for other work.
There is no cookie cutter approach that guarantees amazing results. Every business is different. Only serious expertise lets you know the best approach for a particular business.
There’s no shortage of amateurs who offer SEO services at a cheap price, but you’re unlikely to see good results with their help. They rarely employ industry-sanctioned and Google-endorsed practices.
Employing someone who doesn’t really know what they’re doing is a waste of money and may lead to worse rankings.
An SEO marketing company is your best option for SEO success.
5. Update Your Website
Good website content hinges on a balance between usability, clarity, and SEO strategy. Don’t ruin your dentist office’s pages by trying to stuff too many keywords into the content.
There are plenty of opportunities to work powerful keywords into your site in a natural way. And there’s a lot of potential in revising old pages.
Examples of SEO opportunities are:
- Infuse relevant keywords into content headers and H1 tags
- Rename images and add keywords into alt text and captions
- Use your site’s most popular pages to link to your other pages
- Write more text on pages that have only a short message
- Build links from other sites
When creating new content, work your keywords into SEO page titles, meta tags, content headers, images, alt text, etc.
Content may trigger keywords and phrases you didn’t plan for. Analyze old content to see which unintentional keywords you rank for. Use these keywords more to improve your rankings.
For example, you may target “cheap root canal” and rank well for “root canal advice” without even trying. Make adjustments to rank even higher for any unplanned keywords.
6. Commit to Quality
Google promotes sites and pages that deliver high-quality content to visitors.
The search engine development team aims to reward sites that offer a great user experience and give the information people want. Rather than ones that abuse keywords to lure in people who aren’t interested.
The good news is that Google is open about what they rank as high-quality content. Read their webmaster guidelines.
It’s a lot of information to absorb, which is why professional SEO marketing help is the best solution.
Redundant, repetitive, unoriginal, and obvious content will do more harm than good. Make shareable, memorable, mentionable content. This is what gets recommendations and repeat visits.
Aim to understand your customers. Provide useful content that demonstrates empathy and authority. Earn their trust and build a reputation as the go-to website for dentistry-related topics.
7. Learning What to Expect
When you make an effort to improve SEO, you also learn what works and how well.
Don’t expect instantaneous miracle results. Rewards are proportional to investment and manifest over time. Specifics depend on your particular business.
It’s a long-term process that lives its own life. You must commit to a long-term plan and be patient. Do this right and you’ll outrank your competition in due time.
Summary of the Best SEO Tricks Online
Getting your dentist office to rank high on SERPs is a complex matter. You need to stay up to date, understanding the mechanics of SEO, improve your site, and manage predictions.
Enlisting a professional, trusted SEO expert will help you get maximum visibility as soon as possible.
If you have any questions, ask them here.