Rehab facilities are always looking for new ways to help people rebuild their lives after a battle with addiction.
Could SEO services benefit your mission?
SEO, which stands for search engine optimization, is a powerful strategy to build your brand’s presence online. Working with an SEO company has helped thousands of businesses grow, and a rehab facility is no different.
Here are 7 ways expert SEO services can help your rehab facility.
1. Safe Marketing of a Tough Subject
Addiction and recovery is a difficult topic for many people to face. It’s also a tricky thing to market.
An advertisement for a rehab facility isn’t exactly what audiences want to see when watching television. Even with the best of intentions, such marketing might work against you. People may perceive your facility as trying to profit off of vulnerable individuals.
Many forms of traditional marketing just don’t fit with the mission of a rehab facility. That’s where SEO comes in.
Traditional marketing forces you to go to your audience. With SEO, your audience comes to you.
The individuals and families who need your help the most will be searching online for information. SEO allows you to serve their needs while also promoting your own brand and services.
SEO is the most effective and efficient way to market a company in such a tough industry.
2. Increased Authority
One of the goals of SEO is to turn a brand into a respected authority in their field.
The pathway to this authority is content.
Inbound content marketing is one of the staples of any SEO strategy. Content – be it blogs, videos, infographics, etc. – gives you a way to prove to search engines that your website is knowledgeable about the topic.
Search engine bots crawl through your published posts and analyze them. They look for keywords, links, citations, and general quality of the writing. Good work gets rewarded with higher search rankings.
For a rehab facility, consistently posting high-quality content about addictions and recovery will indicate to the algorithms that your company has expertise on those subjects. Your posts will climb higher on the results page where more people will see them.
Of course, you won’t just be gaining authority in the eyes of the computers. Great content that provides information and insight will build your reputation among readers, too. If you can provide solutions to their questions, they’ll return to your site for more help in the future.
Reputation is everything, and expert SEO services can help you produce and manage the content that will turn you into an online authority.
3. Improved Speed and User Experience
Content and keywords aren’t the only part of search engines’ ranking algorithm.
A major factor is the speed and performance of your website. A fast website will give your ranking a boost, while slow loading times will be a strike against you.
When you hire expert SEO services, your site’s loading speeds and overall user experience will be an area of focus.
Experts can evaluate which elements are slowing your site down and then find ways to improve it. Changes could range from something simple, like reformatting your images, to more complicated matters such as leveraging browser caching or even re-coding your site.
Audiences and algorithms alike are frustrated by slow speeds, but an SEO company will work to make your site run better and improve the user experience.
4. Better Mobile Presence
With more people now browsing the web on mobile devices than desktop, it’s clear why search engines also factor mobile experience into their rankings.
A poor mobile site will drive away much of your potential audience and hurt your SERP ranking, even on a desktop. Your rehab facility can’t afford to be lacking in this area.
Optimizing your site for mobile could end up being a major undertaking. But proper web design is a sound investment. It prepares you for future web trends and will pay for itself over time.
5. More Local Business
The reality is that your rehab facility is a business. You provide a helpful service for a fee. In order to pay employees and keep your doors open, your business needs to grow.
While your web content can help people across the globe, most of your actual business – meaning checked-in patients – will come from your local community. Luckily, expert SEO services can help you optimize your site for local search, helping the people closest to you find you.
For example, doing a Google search for “rehab facilities in PA” will turn up business information for several facilities in Pennsylvania. Local SEO will put your rehab center in the spotlight when people in your region are searching.
More local eyes mean more local business.
6. Saving Money
While SEO can help you make more money, it can also save you some cash, too.
Traditional marketing tactics, such as advertising on television or in a newspaper, are expensive. They also aren’t very focused, being broadcast out to a large audience with the hope that the sheer volume of eyes they pass will bring in good results.
Marketing through SEO gets you more bang for your buck.
As stated earlier, SEO allows your audience to find you. The people you reach will be actively engaged and have a need for your service.
Your efforts and the money you spend on them will be targeted and efficient. The more effective each dollar you spend on marketing is, the more of them you get to keep.
7. Helping People
The ultimate mission of your rehab facility is to help individuals and families cope with addiction and get on the road to recovery. Your goal is to save and repair lives.
All these benefits that SEO can bring to your rehab facility listed here come back to that central goal: helping people. SEO puts you in a better position to make the greatest impact.
Get Expert SEO Services
Ready to invest in SEO services to benefit your rehab facility?
Look no further than the experts at Full Scale SEO. Check out the services we offer and see all the ways we can help build your online presence.