Businesses in just about every industry are now spending 35%, an average of $75,000, of their marketing budgets on digital marketing. If your business isn’t taking advantage of SEO services, you could be wasting a big chunk of that 35%. When you’re ordering your digital marketing package, think about adding an option to buy SEO services.
Search engines are driving sales in most industries, becoming the number one way new customers find out about businesses. Search engines use tools called web crawlers to help index and rate every site on the web. Sites that are designed for what crawlers are looking for will get ranked the highest.
If you’re brand new to the world of SEO, here are 4 reasons why you should buy SEO services for your real estate site.
1. Connect Locally
If your site is designed with lots of generic search terms or words that relate to your services, you could be ending up in search results in other locations. While it’s great to get hits and phone calls from around the globe, your most important clients are the ones closest to you.
Search engines will look through the metadata on sites and all of the words visible to users and those visible just inside of the code, looking for hints about location. Once they find those words, they will match you up to searches coming from your area.
You’ll end up getting high-quality results from nearby, rather than lots of hits from places where your company isn’t relevant.
2. SEO Gives Customers A Preview
With video soon to account for 80% of internet traffic, media and images are clearly what users want to see. Great SEO is all about creating great content that’s relevant to users and ahead of trends.
Creating strong video tours and videos about how to get involved in high return real estate can give relevant information to your visitors.
Posting content on Instagram and Facebook with links that lead back to your site will increase your SEO ranking. You’ll continue to give viewers more of what they want while getting those valuable clicks that search engines love to see.
3. Be Where Your Customers Are
Great SEO is all about mobile. When you buy SEO services, you’ll end up getting stronger mobile design, be included in important apps, and even mobile marketing.
Search engines rank sites that look great on mobile devices higher than those that don’t.
If you’re doing a redesign, start with a “mobile-first” strategy. This will ensure that as traffic migrates from desktops to mobile devices, you’ll be where your customers are with a site that looks great on every device.
4. Get In Every Directory
One of the best ways to get users in touch with your company is to be on all of the search directories they use. Google My Business, Yahoo! Local, Yelp, Zillow, and RedFin are just a few of the directories you need to be on.
If you haven’t claimed your entries yet, there could be some information that was filled in from user searches. Be sure that everything’s accurate by having your SEO service provider present consistent information to every channel.
Buy SEO Services To Bring In Sales
If your site isn’t getting the hits you want or your “call now” button isn’t getting as many clicks as it should, all you could be missing is a good SEO boost. SEO professionals know how to bring in the kinds of quality leads that your real estate site deserves.
If you’re ready to implement SEO services on your site, contact us to get connected with the right firm.