Do you know the SEO (search engine optimization) industry is worth over 80 billion dollars? With online competition as difficult as it currently is, this should come as no surprise.
Even the smallest of businesses must think about SEO if they are to survive, but sometimes knowing where to start is hard. One technique imbedded into SEO is link bait.
Keep reading below to learn some basics about this technique and five tips for harnessing the power behind it!
Link baiting refers to creating content, specifically to attract backlinks. Think eye-catching infographics, controversial data, or how-to guides.
The ultimate goal? For a piece of content or a helpful tool, you’ve created to go viral and attract links. This will boost your overall SEO or search engine optimization.
Sure, viral, backlink quality content sometimes just happens. But more often than not, success is the result of some research and planning.
Consider your audience. Who are you trying to appeal to? Think about the demographics of your market and what they would want to see before just jumping in and creating content.
2. Consider Your Medium
Once you have an idea of what you want your content to convey, think about your medium.
Will you write a traditional blog post? Record a video? Maybe you will create an eye-catching infographic.
When in doubt, always go visual. Or at least include some type of graphic in everything you do. Statistics conveyed in picture form are easy for everyone to understand.
3. Target Small Businesses with Link Bait
Consumers and business owners alike turn to the web for helpful resources. Use this fact to your advantage.
Maybe you have a great tool that could help businesses work more efficiently without being too expensive. Form generators, like the 1099 one located on ThePayStubs.com is an excellent example.
4. Interview a Figure in Your Industry
Do you know a prominent authority figure in your business space? If so, consider interviewing them. People want answers to their questions and answers from industry experts are very appealing.
Try to ask thought-provoking questions in order to garner appeal.
5. Consider Guest Posts
If you have a consistent blog already, but feel like the content needs freshened up to attract new readers, guest posting may be the right thing for you.
Essentially this opens up your site to freelance bloggers. This not only saves you time from writing, but the guest bloggers will often do a lot of promotion themselves.
Remember to make sure the content is well-written and fits in nicely with your existing content. Never post anything without reviewing first.
Let Your SEO and Links Do the Talking
As you can see, creating engaging link bait is possible, no matter your industry. With some creative brainstorming and a little work, you will soon start noticing the positive SEO impacts.
If you are looking for even more SEO information, check out some of our other blog posts!