Maybe you have the best industrial products in the world on your supply website, but what good is that if no one can find your products? Increasing your organic search traffic is one of the most efficient ways of reaching your target audience.
What’s organic search traffic?
Well, you can either pay for advertisements like banners and the first few spots on the Google search result page or do it organically, free of cost. In this article, we’ll show you how to increase your traffic without spending a penny!
Let’s get right into it.
How to Increase Organic Search Traffic
Don’t think for a second that increasing your search traffic with SEO is about stuffing as many keywords as you can on your website. These things have to be done gradually and correctly, or else Google will drop you lower in search results.
Use Relevant Keywords on Your Website
You need useful and relevant content for the Google “crawlers” to pick up your website as they crawl the web, returning search results. Quality content that speaks to your audience and utilizes keywords will do the trick.
In order to find the right keyword for your industrial supply website, you have to do a little research on competitors, the market, and what your audience searches for. What unique phrases and words are they typing into the Google search bar?
You can use various online tools to help you research which keywords are right for your website. And once you’ve found them, implement those keywords throughout the website content and landing pages.
For example, Source 4 Industries, an industrial supplier, benefits by using product names and bios to score as many keywords on their pages.
A-Frame Ladder listings start off with a little info on the company and some highlights that match up with what people are searching for.
Start a Blog
When Google crawlers look for relevant content on your site, they also want to see that you’re updating it on occasion. Details and tactics change over time, so keeping up by refreshing old content is effective for getting organic traffic.
A blog is an excellent resource that does just that. Whether you post once a month or once a day, the effort certainly helps Google return your website higher in rankings. The crawlers will assume the site is a reliable information source.
You don’t have to build a team around your blog in order for it to work. A content writer or even an employee with decent writing skills can churn an article out every once in a while.
Blogs also allow you to go more in-depth on the products and companies featured on your website. Make sure that content is written well, has few grammatical errors, and speaks to your target audience in a voice they can understand.
Use Social Media to Reach Your Audience
Social media offers options for paid traffic, but simply building up an audience or a following doesn’t have to take up anything but time and creativity.
Consider blasting your blogs across social media as you publish new ones. Announce sales events and promotions or offers that people wouldn’t have known about otherwise.
Try your hand at building marketing campaigns around your products or services that can be refreshed and reposted easily over time. Social media is where people are these days, and you don’t need to spend money to reach them there.
Free Organic Search Traffic
That’s what it is, after all. Sure, you can invest money in these avenues to increase your ranking, but that doesn’t have to be your goal in the beginning. Snowball your efforts and build a strong audience over time who trusts your services.
Looking for more great SEO resources and advice from the professionals? Check the rest of the Full Scale SEO blog today!