Small business owners specialize in wearing many hats. But this doesn’t mean you have to wear them. Any chance you get to hire a pro or outsource to one, you should.
The more time you have to operate your business, the better your chances of growing and expanding. Today, the key to longevity is having a quality online marketing strategy. With search engine optimization (SEO), you can build your brand visibility and boost your traffic.
Since this takes special knowledge, it’s recommended that you hire SEO expert services. If you’re not sure why you really need them, then the following guide is for you.
Let’s see how adding SEO expert services to your strategy can help improve your business.
Ensure You’re Targeting the Right Keywords
It’s one thing to use tools like Google Keyword Planner to research your own target keywords. But how do you know you’ll get the best results?
There’s a way you go about choosing the best key phrases for your SEO campaign. For example, looking at the monthly search count and the rate of competition.
SEO expert services can do this for you effortlessly. And in doing so, you’ll ensure you’re driving in traffic from the right audience.
The last thing you need is a ton of traffic from non-converting visitors.
Focus On Technical SEO
Search engine optimization isn’t just about the keywords you place on your web pages and blog. While this helps with your ranking, it’s not the only thing you should focus on.
There’s a technical side to optimizing your website. This makes it easier for search engines bots to crawl your pages and find relevant content to index. In turn, this will help rank your page quicker.
Technical SEO consists of placing keywords in meta tags, such as meta descriptions and meta titles. This is also what shows up in the search engine page results (SERPs). The title and description are next to your link, which tells users what the page is about.
Enhanced User Experience
Optimizing your site for search engines isn’t just about keywords. It’s about doing whatever you can to improve the user experience. This includes implementing a web design that’s responsive.
Google and other search engines place heavy emphasis on ranking sites that are mobile-friendly. With a responsive design, your website becomes accessible on any device – mobile or not. This is one way to avoid building two websites – one for mobile and one for desktop users.
The usability of your website should be intuitive, so stay away from overly-eccentric formats and layouts. For example, f you have an e-commerce site, place the cart at the top where users are used to it being.
A site that’s not user-friendly will increase your bounce rate and decrease your ranking. Search engines like Google care a lot about user-friendliness.
Build Quality Backlinks
There are multiple reasons why having quality backlinks is important. For one, it can help drive traffic to your website from a site that’s already established.
However, in order to benefit from this, you need to find blogs that are relevant to your industry. Otherwise, you’ll have traffic coming in from folks who are outside of your target market. While this will help improve your vanity metrics, it won’t help your conversions.
There are different ways SEO expert services build link profiles. For example, writing guest blog posts for authority websites. A lot of business owners rush through this process by purchasing backlinks from link farms.
And all this does it hurt your ranking in search engines.
Consistent Content Creation
But not just any type of content – high-quality content that’s relevant and evergreen. The reason evergreen is important is to ensure your content continues drawing in traffic for many years.
Leave the timely posts to social media, where your audience is looking for frequent updates and news. Your blog should contain lots of great information and advice that’s presented in an engaging way.
The topics should match with the questions and problems your audience has. And, of course, optimization is required for each post (on-page and technical SEO).
Then by updating your site with fresh content regularly, you can continue driving new and loyal visitors back to your site.
Give Offline Conversions a Boost
Surprisingly, SEO isn’t only good for improving your online conversions. It can also aid in improving your conversions offline. In other words, it increases foot traffic to your local business.
Remember, the majority of internet users today are on mobile devices. And about 50% of them visit a store within one day of searching for one. And 18% of local mobile searches lead to a sale within one day.
With local SEO, you can ensure you’re capturing a portion of this market and driving foot traffic to your location. This consists of claiming and updating listings in business directories. Plus, using local-based keywords is essential.
Use the Right Tools to Boost Results
There are various tools businesses can use to improve their customer experience. For instance, watching the metrics for your website, social media and email campaigns can give insights to make the right changes.
Then there are other tools, like social media managers that allow you to pre-schedule your posts. However, for something a little different, you can use a tool like Boostlingo to make it easier to communicate with customers that speak another language.
Find SEO Expert Services
As a business owner, you’re all about your bottom line. But the only way to enhance it is to focus on building relationships with customers. The internet makes it easier to connect with your audience and boost brand visibility.
However, the best way to achieve this is with the help of SEO experts. At Full Scale SEO, you get access to a range of SEO services, which include local search, video marketing, link building, web design, mobile search and PPC ads.
If you’re ready to improve your site traffic, search ranking, and sales, then contact us today!