It has been beaten into our heads from day one: You want links because Google wants you to have links. If you build them well, Google will reward you.
They’re like magic. Other websites have links to your site, and the more authority they have, the more juice you’ll receive. As popular as vaping is right now, if your product is top notch, then quality inbound links will happen.
However, you need time and patience to experience the compound interest you’ll get from them.
The first page of Google results is not an impossible task. If you’ve done proper keyword research and your on-site SEO is on point, links are the final piece of the puzzle.
How do you make it happen?
Keep reading for 8 ways to build quality inbound links to your e-cig website.
1. Social Bookmarks
“But it’s a no-follow!”
Who cares? When you’re new to the game, you need to focus on getting links. Real, legit links.
And nothing is more legit than social media. These social bookmarking sites allow you to post a link in your profile.
This matters for two reasons:
- It’s a link and Google will see it
- So will everyone else
And what’s the one thing that matters more than Google? The people who spend their hard earned money on your e-cig website. Make it easy for them to find you.
If you want quality inbound links, you need to make sure to hit the big 4:
However, the lesser known sites can also do wonders for your SEO and for generating traffic. Check out Vimeo and Stumbleupon, as examples. Vaping is huge on Reddit and Instagram as well.
Check out the Smoko website and notice how they have buttons for all of their social sites. There is nothing wrong with copying the competition until you can figure out and master the social site game.
2. Guest Posting
Ah, yes. The ole tried and true method of link building.
This involves you doing some work. As you’ll come to find out, link building is the hardest work you can do when it comes to SEO.
Guest posting is all about helping out another website, possibly even a competitor, with some content. In exchange, the owner of the site will link back to your e-cig site.
It’s a simple as that. However, there is nothing easy about writing quality content.
3. Broken Link Method
There is a really neat little Chrome extension called Check My Links. You can use it to visit relevant websites and easily and automatically check the pages for broken links.
If you’re lucky enough to find one, message the webmaster or site owner and let them know they have broken links on the page. Give them a few suggestions on other sites they could link to, including yours.
Just make sure yours is the most awesome one.
4. Link Trading
You have friends, right? They probably need some quality inbound links too.
If you don’t have any friends, it’s time to start making some!
While it’s technically against Google’s best practices, this is a harmless practice unless you overdo it.
What you’ll do is ask your friends, family, and colleagues to throw you a link from their site to yours. In exchange, you will find somewhere on your own site to link back to them.
An easy way to do this is to make a page called something like “Our supporters” and just make a list style link page.
This is one of the oldest tricks in the book.
There are online directories everywhere. Angie’s List is one of the most well known. But there are others as well. Tons of them, in fact.
There are some known as “blog aggregators” and all you do is make a profile and they list your blog in their directory.
It get’s better.
If you have the extra cash flow, some of these sites will even give you a follow link.
6. Buy Quality Inbound Links
This is technically against Google best practices. But considering how many businesses build links and sell them, they must not care.
If you have more money than time and patience, this is the route you should take. Make sure to do your due diligence in vetting the link building service before spending your money.
Check out reviews on them and see if you can find them mentioned on any major search engine sites.
So how do you find sponsorships for a website?
If you want the sweetest link juice around, go for scholarships.
Are you scratching your head, wondering how this could even work?
The greatest link juice you can ever hope to receive are from government and educational websites. So if you start a scholarship, the college will post it on their site along with a link going back to yours!
So if you have some cash to burn, this tactic will give you quality inbound links like you’ve never seen before.
8. Ask for Reviews
Online websites need customers to put up online reviews to help their site succeed. In fact, 88% of customers trust online reviews and their purchasing decisions are influenced by them.
If your customers enjoy your products, they will usually be happy to talk about it online. Email grabs have more than one use.
Make sure to reach out to customers a few weeks after they purchased something from your e-cig site and ask them if they enjoyed it? Encourage them to leave a review and give them a coupon or discount code for the next time they shop with you.
Link building is hard. We’re going to be completely honest. Creating a diverse link profile is even harder.
If you do it wrong or get caught doing something you shouldn’t, Google will punish you.
Sometimes, it’s just better to leave it to the pros.
At Full Scale SEO, we have the team and the tools to build quality inbound links your website needs to be successful. Contact us today to find out more.