If you think utilizing email marketing tools, such as company newsletters, was a thing of the past, think again. It turns out that 60% of people say email marketing influences their decision to purchase a product.
As a business, you have to pay attention to these kinds of statistics when considering your digital marketing techniques. In today’s competitive marketplace, you can’t afford to fall behind the curve.
The great thing about electronic marketing is there are now some mediums you can focus on. For instance, social media has opened the door to new ways of reaching larger audiences. You can use this to leverage your existing marketing campaigns.
If you’ve dismissed electronic marketing, thinking it’s only for spammers, keep reading.
We’re going over eight ways it can benefit your business.
1. It’s Cost-Effective
A primary benefit of digital marketing is that, depending on your approach, it’s very cost-effective.
Let’s say you want to start incorporating an email newsletter into your electronic marketing campaign. Countless providers offer low-cost templates that make the process extremely easy.
For example, this company provides email marketing solutions including templates and tracking features.
Email marketing templates are customizable and offer a wide range of functionality so you can use them in-house and don’t have to spend more for someone to do it for you.
Because your marketing campaign reaches your audience instantaneously, you’ll see an ROI quicker. Use electronic marketing to promote a sale at the last minute and bring in new customers that would have been lost with the traditional print advertising methods.
2. Easily Track Your Results
Implementing a marketing campaign is only half the battle. You then need to see what’s working and what’s not.
Electronic marketing makes this very easy. You’ll be able to measure the results of an email or online advertisement and learn valuable information.
When it comes to an email, you’ll be able to see the number of opens, click-through rates, and bounce rates. This information shows you what kind of response you’re getting. You then know where to make adjustments.
The great thing about modern electronic marketing is that it’s less time-consuming than it was in the past. There’s a level of automation that takes the burden off of you.
Not only can you set up an email campaign to send at a certain time, but you can also set it to automatically send an email if a customer takes action on your site.
You can also utilize follow-up emails that cater to a specific client’s previous purchases. This maintains interaction with your client and keeps you at the front of their minds.
You can also automate social media advertisements to publish at peak times. This way you increase the chance your target audience sees your ad.
4. Target the Right Audience
As a business owner, it’s better to focus on your target audience than to cast a large net in hopes of drawing in new clients.
A huge benefit of digital marketing is that you can zero in on your niche audience and expose them to content they actually want.
It’s important you create a comprehensive client profile, which helps you understand your target audience. You can then use social media to reach a certain demographic in your area.
Once your audience starts connecting with you, keep growing the relationship through sponsored ads and email promotions. You can even use blog articles to help inform them about your business and the overall industry.
5. Harness the Power of Social Media
Social media provides the opportunity for your marketing techniques to spread like wildfire.
This is why you need to focus some of your electronic marketing efforts on sites like Facebook. If someone sees one of your ads or has a good experience with you, they’re likely to share it with others.
It’s important to promote your social media profiles on all your web materials. This means email newsletters, your website, and ads.
Bringing your customers into the network of your online presence keeps you in front of their eyes and maintains a digital interaction that results in repeat business.
6. Increase Conversion
The ease with which a new customer can contact you is a huge benefit of electronic marketing. Whether they’re seeing an email or social media ad, they’re only a few clicks away from contacting you or purchasing a product.
Another great advantage of digital marketing is that it drives more traffic to your site. This means more exposure and the possibility of higher conversion.
It’s important to make sure you include a call-to-action on all of your email and digital ads. Don’t let a potential customer guess what they should do next. Tell them.
7. Reach Mobile Customers
To compete today, you have to make yourself available to mobile users. Mobile search now dominates the desktop, so missing out on this segment isn’t an option.
In addition to a responsive website, your email newsletters and promotions need to display and function well on smartphones and tablets.
Many people now make purchasing decisions on their phones, so make sure your email template is compatible with mobile devices.
8. Personalized Marketing
Your business and brand likely already have an established identity. It’s important you maintain it across all digital platforms.
Most digital marketing materials are fully customizable, so you can ensure your identity is consistent. This includes email marketing and digital ads.
You can also customize your promotions based on the audience you’re targeting. This means you can tap into a certain buyer persona and appeal to a niche audience.
You’ll then maintain brand consistency but also bend to reach other audiences. With traditional marketing approaches, this would be expensive and time-consuming.
Take Advantage of Electronic Marketing for Your Business
To effectively compete today, you have to stay on top of modern marketing trends. Doing so will allow you to utilize the vast functionality things like email and social marketing provide.
Remember, your competition is probably taking advantage of digital marketing, so you should too.
We offer a full range of digital marketing solutions, from web design to SEO. Contact us to learn more.