In 2017 consumers downloaded 197 billion apps and this figure is projected to grow to 352.9 billion app downloads in 2021.
What does this mean?
Creating an app is not enough. If we want users to find our app on the mobile search and download it, we have to start thinking about SEO for mobile apps.
1. Thorough keyword research for both ASO and SEO
Keyword research and choosing the right keywords to work on is a basic method: select the keywords that have a high estimated traffic (amount of searches) and low competition.
Find more about boosting downloads with Keyword Optimisation and follow these tips to identify the keywords of your project. For covering the metadata that will affect SEO, place the main ones in app name/title, and add the rest to your app description.
2. Positive ratings and reviews boost SEO for mobile apps
An app that make you money is thrilling. But also have to know that it will not sell itself.
Reviews and ratings are huge factors for your app’s success. Just take a look.
Positive ratings and reviews matter a lot for both ASO and SEO for mobile apps. The reasons are:
- Google, just like the app stores, tends to rank higher the apps with more and better reviews and high average rating.
- Google search engine will crawl user reviews to identify possible keywords.
- Social proof is like blood on online marketing. You can use it to enhance the perceived value of your app and to encourage people to download it.
Before downloading a new app, I personally prefer to look at the overall rating as well as three to five users reviews. If a see a significant number of positive reviews. I consider it’s worthing my time and I hit the “install” button.
If your app has little to no feedback, I advise you to ask for app reviews.
3. Get high-quality backlinks and installs
Having high-quality backlinks is an essential part of an effective SEO for mobile apps. In case of mobile web search, what we want to promote is an app store listing or a download page.
Start by adding a link to your download page on your website, and try to get different media talking about your app. The more quality backlinks you have, the higher Google will rank your app in the search.
Also, encourage your web users to use your app! So, you will get more installs, more user ratings, and higher ranks in mobile search.
4. Increase time on page and reduce bounce rate
Google’s algorithm tracks one important aspect of every webpage that affects its ranking – bounce rate and the time spent by a visitor on the page.
The higher the time spent by people on a webpage, the better its chances of ranking higher in searches. Google’s sole aim is to help people land relevant information through their search.
So, instead of focusing on your app’s features, you should rather talk about the problem you’re solving.
5. Use Latest Semantic Indexing
Along with Google Keyword Planner, LSI keywords play a big role in the smart detection of your landing page in Google’s search results.
LSI keywords are synonyms and closely related words that help Google understand what your page is all about. When incorporating keywords on your landing page or the microsite, you also include the LSI keywords.
The nature of mobile SEO is constantly evolving. It is a long-term process of constant improvement, tracking, and optimization. If you’re ready to improve your site traffic, search ranking, and sales, then contact us today!