Your website is the single greatest portal for new customers to discover your business. And good onsite SEO is what opens up that portal to more and more potential customers.
Imagine your website is a shop and, like any business owner, you want more customers visiting your shop every day.
Are you going to get more customers by putting a sign outside your shop and telling passersby about your business, or putting up billboards for your shop all over the world?
The answer is obvious, yet if you’ve built your website without considering SEO, you continue to try to grow your business with one sign.
But don’t worry! With these five quick and easy onsite tweaks, you can radically improve your site’s SEO, page rankings, and customer conversion in a matter of minutes.
Every day you don’t optimize your site, you could be losing thousands of potential customers. Don’t wait another minute! Read on, and improve your site’s rankings now!
1. Don’t Use Keywords More, Use Them Right
You should already know that keywords are the lifeblood of good onsite SEO. It used to be the industry standard to shove as many instances of a keyword into your copy as you could, but recently Google and other search engines have started striking back against over-optimization.
Your first step is researching keywords that fit your niche best. Build a list of your best keywords and don’t worry if some of them are synonyms. Google actually assigns your site more value for using synonyms of your keywords rather than repeating the same phrase over and over.
And because search engines are getting better and better at detecting synonyms, visitors have more of a chance of finding your site when they search for solutions to their needs online.
Studies have shown that overstuffing your exact keyword is terrible for onsite SEO, directly affecting your site ranking. So before you go throwing around your keywords, make sure you’re using them in the most effective way.
2. The Importance of Quality Links
The home page of your website will always attract more links than any other page of your site. So, why not use that to your advantage and include links to your most important products in the body of your home page?
But it’s not enough just to have a lot of backlinks. It’s important for them to be quality backlinks as well. When your site is mentioned on a trusted site in your niche, it gives you a massive boost in visitors and gives your business more legitimacy, which improves your page ranking.
404s are Site Killers
If your externally linked page returns a 404, your top priority should be fixing it.
Every visitor who clicks that dead link is someone who could have been your customer and will likely never return to your business.
There are some great resources online that can take care of this issue quickly. Check often to make sure your site is getting maximum exposure.
Bounce Exchange found that 70%-96% of users who leave your website will never return, so it’s important to make their first visit a good one.
3. Use Images Wisely
Images on your site are important. They make it more visually appealing to visitors and can help people understand the culture or purpose of your company.
Bigger Isn’t Always Better
But bigger pictures mean larger files, and larger files mean slower load times. This significantly hurts your site rankings, and worse, it turns site visitors away.
40% of total users will never return to a site if it takes more than 3 seconds to load. And that’s 46% for mobile users.
Resizing is quick, easy, and one of the best things you can do to increase your site’s load times.
Don’t forget that your images have titles, alt-text, and descriptions that are all discoverable in search engines, so utilize your keywords here as well.
4. Fresh Content
Frequently updated websites are indexed more frequently by search engines and give you the chance to use more keywords to make your site more discoverable.
You don’t need to post three updates a day, but a few updates per week keeps your site engaging and better ranked.
Start a Blog and Update Regularly
New and fresh content on your site are among the biggest contributors to site rankings, so if you don’t have a blog, you need one.
It’s great for SEO, but it also gives you the chance to speak directly to your customers, present your product or service in the way you want your customer to see it, and give users a reason to return to your site regularly.
Update All Parts of Your Site, Not Just the Blog
Unless your site’s sole function is a blog, you’ll likely have other products and services that you want your customer’s to see. And if you want your customer to see those pages, you want them to show up in search engines.
You don’t have to update as frequently, but keeping all parts of your site fresh is one of the best things you can do to increase its rank.
5. Feature Syndicated Content
If you want to reach a wider audience, potential customers in your niche should be able to discover you from other places around the web.
If your company is producing content featured on another site and you’re not using it to bring in new visitors, you’re wasting easy customer conversions and your onsite SEO efforts.
For example, if your company makes an informative video about a specific issue that your company is attempting to solve, your video description should have a link back to your main website.
If your company is featured in someone else’s content, try contacting the producer to have your site linked and offer to feature the content on your website. It’s a win-win for both parties.
Onsite SEO: The Ultimate Business Hack
Good onsite SEO is a gift that keeps on giving. Your site will show up higher in search engine results, which brings more customers in. It will be more visually appealing and readable, so your visitors become return visitors, who become customers.
As your site receives more visitors and gets more high-quality external links, your ranking and customer conversions increase right along with it.
Don’t waste another second throwing away your potential customers. Improve your SEO and watch your business start thriving!