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Promotions, SEMRush, SEO Tools

How We Have Gotten Amazing Results with the SEMrush Traffic Analytics Tool

 December 13, 2019

By  Colleen Romero

SEMRush Traffic Analytics Tool: How to Get Great Results and a SEMRush Free Trial

These tools save time, money, and energy. Long gone are the days of manually scraping organic search results for market research. Nowadays, this can be done with just a few clicks, using one of the many SEO tools available in the market.

However, most marketers limit their use of software tools to the basic competitor and keyword research.

In this article, we’ll show you how to use SEMrush’s “Traffic Analytics” tool to uncover new traffic source opportunities, geographical markets, monetization opportunities, access your backlink profile, find long tail keywords, do effective competitor research, and more.

We’ll share the processes we’ve used to:

  1. Find the most profitable monetization strategies in your niche
  2. Find neglected geographical markets
  3. Benchmark and improve user experience performance
  4. Find new traffic sources

The tips we’ve included are relevant for affiliate websites, e-commerce stores, advertising research, and local businesses.

These tips will help you find target keywords, creating a quality content strategy, gather keyword data through competitor research, analyze the keyword difficulty across your niche, gather the referring domains of your competition, and begin boosting your organic positions.

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How to find new traffic sources

One of the most useful and straightforward applications of the SEMrush Traffic Analytics tool is being able to find new traffic sources. SEMRush isn’t just some random keyword tool. It offers complete competitive research and site auditing not available anywhere else.

It also highlights where your traffic is coming from. Diversifying your traffic sources will reduce the risk of losing your traffic overnight and increase your profits.

However, investing in a new channel can consume a lot of resources, without a guaranteed return.

Well, there’s a way to reduce that risk.

By taking your top 5 competitors and running them through SEMrush’s Traffic Analytics tool, you can find out what major sources of traffic you’re missing out on.

Common channels we’ve uncovered through this method include social media sites like, Pinterest, YouTube, Quora, Medium and niche-specific forums and websites. These don’t work for every niche, but if your competitors have found success, then chances are, you’ll be able to find success too.

Here’s another sneaky tip for product owners:

Run your competitors through this tool to find out if they have recruited any affiliates that are sending significant traffic, then reach out to the affiliate websites and offer a better deal.

How We Have Gotten Amazing Results with the SEMrush Traffic Analytics Tool 1

If done properly, these two tips can easily double your traffic and revenue without much effort.

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How to find profitable monetization channels using competitive analysis with SEMRush

SEMrush allows you to find what websites any given domain sends traffic to. Including competitor websites. This is powerful organic research for any site on the internet.

Competitive research is the name of the game when it comes to snaking the traffic away from their sites and onto yours.

If you’re an affiliate, looking at some of your competitors’ outwards traffic can be a good way to finding out what affiliate programs are converting the best.

Simply plug in any given competitor and navigate to the “Destination Sites” tab Identify the sites running affiliate programs and voilà- you just got a list of new monetization channels.

The same can be done with ad networks. Find keyword rankings with the SEMRush keyword research tool and relevant keywords for paid advertising and what your competition is already paying for.

By checking the destination sites, you’ll be able to find which ads / sponsored links users within your niche are clicking the most.

How We Have Gotten Amazing Results with the SEMrush Traffic Analytics Tool 2

This is not a perfect measure of monetization, as this will depend on the quality of the affiliate offer or ad, but it’s a pretty good proxy. Combined with backlink analysis within the SEMRush dashboard you’re able to pinpoint your competitions organic search volume and what kinds of paid traffic they’re receiving.

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How to use your SEMRush free trial to benchmark user experience performance

One of the main differentiators of the SEMrush Traffic Analytics tool is its ability to benchmark user experience metrics such as Bounce Rate, Pages / Visit, and Average Visit Duration.

You can even filter the traffic by device. We all know the importance of providing a good experience for smartphone users but implementing it can be hard.

Grab the domains of 5 of your top competitor websites. Run them through the Traffic Analytics tool Under the drop-drown “Devices” menu, choose “Mobile” Select the site with the highest average visit duration, pages/visit, and lowest bounce rate.

Navigate to their website on mobile Take inspiration on the website for your own mobile website redesign. How are their menus? Their CTAs? Font size? Color Schemes?

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How to find neglected markets and boost your search volume with a SEMRush free trial

Our final tip is simple, yet effective.

Most businesses focus on producing content in English to the American market.

But there is a whole host of markets that have low competition and a strong supply of talented marketers, for which content is easy to produce and rank.

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Once again, we can take inspiration from what’s working for our competitors and emulate it.

SEMRush competitors analysis is second to none. By making a list of your top 5 competitors and running the competitor websites through the SEMrush Traffic Analytics tool, you’ll be able to identify if they are targeting any other countries.

If you find significant traffic from any other country, have a look at the “Destination Sites” tab and figure out how they are monetizing it or where they are directing this traffic. Local businesses can also make use of this tool to filter irrelevant traffic when conducting competitor analysis.

How We Have Gotten Amazing Results with the SEMrush Traffic Analytics Tool 3

Using this approach, you could well uncover an opportunity to add a few thousand dollars of revenue per month with little extra effort.

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By Teaming With The Best SEO Tools You Can Win Against the Competition

This unprecedented access to over 200 million clickstream data points has opened the Pandora’s gate of competitor research.
By using some of the above-listed hacks, you’ll be able to uncover the secrets of your competitors that were previously private.
But remember, always keep your strategy unique to your positioning . There are no two equal businesses and even though something worked for a competitor in your niche, it might not work for you.

Full Scale SEO and SEMRush are partnering to offer you unprecedented free access to this incredibly powerful tool for a full 7 day trial period. You’ll have access to their entire system including the competitive research, backlink analysis, keyword rankings, content marketing analysis, and more.

That’s right, one full week of completely free access to SEMRush to make your site the best it can be.

Click here to start boosting your organic traffic now.

Colleen Romero


Colleen is an internationally known and respected copywriter who creates engaging and conversion friendly SEO optimized web copy.

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