The number of people going camping each year remains at a steady 40+ million Americans. That’s a lot of people needing camping equipment, gear and other items for their trips.
If you’re in the business of selling camping goods, then this is great news for you. The key now is to find a way to reach them. And what better way to do so than to use the world wide web?
This is where you can use multiple SEO solutions to attract your audience. If you’re not sure how this can work for your camping business, then continue reading!
Let’s delve deeper into the use of SEO solutions.
1. Blogging Helps Drive Camping Traffic
There’s really no industry that can’t create content that’ll cater to their customer base. Since you’re in the camping business, it’s ideal for you to have a blog. There are plenty of great topics you can write about to pique your audience’s interest.
For instance, if you sell camping tents, backpacks, and sleeping bags, you can talk about how to set up tents. Or, you can talk about how to install an adjustable tow hitch or stay warm in your sleeping bag during the wintertime.
Campers are always looking for the top gear, as well as tips and tricks. And guess where they look? Google, of course. If you’re not optimizing your site for search engines, then you’re missing out on a ton of camping traffic.
2. Keywords Segment the Camping Audience You Attract
Unless you’re a camping depot selling products that appeal to the mass camper population, you’re going to need segmentation. One way to go about this is to choose keywords that appeal to a specific group of people.
For example, if you only sell camping clothes, then you may want to focus on keywords like “camping shoes” and “camping clothes.”
3. Attract Customers Using Local Keywords
To take your keyword optimization further, you can use local SEO solutions. In this case, you’re going target keywords that include specific cities and communities.
This is key if you have a local brick-and-mortar business you want to attract foot traffic to. This can work whether you have only one shop or multiple locations throughout a state or multiple states.
Now, this is only one method used for local SEO solutions, which brings us to the next tip.
4. Claim Your Local Business Pages On Directories
You have Bing, Yahoo, and Google with business pages listed in their directories. When users type in a product or service, these listings show up in the search engine results pages (SERPs).
This is important for attracting local traffic to your site and eventually your business. What’s even more important is that you ensure all the information on your listings is accurate and consistent.
The name, number, and address should match your website and other business listings you have. If it doesn’t, this will hurt your ranking in the SERPs.
Plus, your customers will get confused about what number to call or address to visit. Your URL should also be consistent on all your business pages.
5. Optimize Your Business Pages
We’re not done with the business pages just yet. These are very important to businesses, which makes it essential to optimize. Your business listings need to have your products and services listed, along with any main keywords you target.
Photography is also helpful in making your listing more attractive to prospects and search engines alike. The photos you include should be high quality and consist of your business interior and exterior.
Then make sure that the categories for your listings are correct. Most search engines allow you to select between 2 and 5 categories for your company. If you’re uncategorized or miscategorized, it can hurt your ranking.
6. Connect with Fellow Campers On Social Media
Your content is great for getting organic traffic coming into your website. But what about opening up a two-way dialogue with your customers and prospects?
Camping is a popular pastime for both avid and beginner enthusiasts. This means there are a lot of questions that need answering. As a camping business, you should have all sorts of insights to share.
What better place to share than on social media? After all, this is exactly where consumers go to reach out to brands and connect with others with the same interests or concerns.
Join in conversations, start a few, and offer top-tier customer support using social media. Find the platforms your audience uses and open up business pages and even camping groups to attract them.
7. Track and Monitor Your Campaigns
What other way will you know your SEO solutions are actually working? With tools like Google Analytics, you can keep an eye on your camping keywords, blog posts, and other marketing efforts.
Just make sure you don’t fall prey to vanity metrics, like traffic, engagement, and followers. While these are great, they’re not the end goal. The end goal is converting your traffic into customers and repeat customers.
8. Write Quality Content Consistently
It’s great you have a blog all about camping. But what good is it if your content isn’t great? If you’re not pushing out quality content, then you’re going to turn away visitors, as well as search engine bots.
Keep in mind, you’re not only writing for your ranking, but for your audience. If Google sees you’re stuffing keywords into your content or writing content that’s irrelevant, then it’ll only hurt your SEO.
9. Conduct Competitor Research
As with any marketing strategy, you need to check out your competition. What are they doing and are they doing it well or poorly?
Finding their weaknesses can help you find your own strengths. For instance, if they’re not targeting local keywords or using social media, then you can use these as your strong points.
10. Video Content is Queen
If written content is king, then video content is queen. This is almost equally important to blogging. Today’s consumers are on YouTube, Facebook, and other sites watching hours upon hours of video.
This gives you a great opportunity to appeal to this market. Try creating video content that explains how to use products and offers camping tips.
Make sure to optimize your video titles, descriptions and tags with your main keywords.
Obtain Professional SEO Solutions
It’s great knowing what types of SEO solutions you can use to help your brand. But putting them to use is another story.
This is where digital marketing pros come into play. At Full Scale SEO, we offer a host of online marketing services. This includes SEO, local SEO, video marketing, link building, e-commerce SEO and more.
We specialize in helping businesses like yours succeed. Contact us today to see how we can put your camping business on the map!