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Understanding the Future of Marketing in 2020 and Beyond

Businessman circling a marketing bubble

Understanding the Future of Marketing in 2020 and Beyond

Digital marketing spending will reach $1.3 trillion this year. More companies are keeping an eye on the latest marketing trends to better understand the future of marketing. As these trends rise, it’s important for you to keep up with the latest strategies.

Otherwise, you could risk falling behind your competitors.

Feeling a little lost? Don’t worry. Here are the five marketing strategies you need to consider for 2020. By implementing these marketing trends into your own plan this year, you can get ahead of competitors and attract more business.

Eager to get started? Keep reading to discover the 2020 marketing trends you need for success.

1. Personalization

No two customers are alike. The future of marketing depends on personalization to ensure you connect with customers.

People find personalized content more appealing. By using personalization with the rest of these marketing trends, you can attract more people to your business. A personalized experience will keep a consumer’s interest, allowing you to convert them into a customer.

2. SEO Trends

Google’s BERT algorithm has impacted many search engine optimization (SEO) strategies this year. The new algorithm uses machine learning and artificial intelligence to better understand a consumer’s search.

With this in mind, many new SEO trends have popped up, including:

  • Voice search
  • Video SEO
  • Zero-position searches
  • Featured snippets

For example, more consumers are using voice assistants like Siri, Alexa, and Google this year. As a result, SEO experts are changing how they write their content to sound more conversational.

By 2022, video content will account for 82% of all consumer internet traffic.

Failing to keep up with these SEO trends could cause you to fall behind the competition. With a strong SEO strategy, you can attract more business.

These eight SEO trends can help you step up your strategy in 2020.

3. Interactive Content

People want to enjoy a unique experience online. In order to boost engagement, try creating interactive content. Interactive content (quizzes, games, contests) will help people stay on your website longer.

People are also more likely to share interactive content with friends and family members. As they share your content, you’re reaching a new audience of potential customers.

4. Influencer Marketing

Influencers are people your customers already know and trust. By partnering with an influencer in your industry, you can leverage that trust for your own brand.

Influencers can promote your brand, build your social media following, and help you boost awareness.

5. Social Media Trends

There are a few different social media trends that will impact the future of marketing this year:

  • Live videos
  • Ephemeral content (stories, snaps, etc.)
  • Messenger bots
  • Improved social media ads
  • Social listening
  • Building brand trust

Focusing on these 2020 marketing trends can help you stand out from competitors. Meanwhile, you’re also encouraging engagement and getting to know your customers.

Engagement can help you build brand trust, which leads to loyalty and customer retention.

The Future of Marketing: 5 Trends to Watch in 2020

Don’t fall behind the competition. Instead, get a better understanding of the future of marketing with these trends. Keeping track of these five marketing strategies will help you connect with customers and boost engagement.

Request a Free Site Audit today to make sure your site is up to scratch.

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