Welcome to the Digital Age, where the Internet reigns supreme over all small businesses and their marketing strategy. In fact, a couple of years ago, marketers started reducing their advertising budgets by about a third, so that they could incorporate more digital marketing.
Where does your auto mechanic business stand within that statistic? Are you following the modern trends of digital marketing, allowing your business to truly grow its online presence?
If you haven’t put time and effort into digital marketing strategies like Search Engine Optimization (SEO), now is the time to start. Search engines have specific ranking systems that will determine whether your business will rank high on their site.
Continue reading to learn about the top five SEO trends your business needs for your online marketing.
Create Social Media Accounts
Odds are, you have a current clientele who love what you do as an auto mechanic. You would easily be able to find and connect with them through the most popular social media platforms.
In fact, 83% of Americans have social media accounts — that’s a lot of potential customers!
Create a few accounts to start networking with individuals and other brands within your community. Staying involved and informed will gain you more followers. They are the ones who will be watching you for genuine, engaging content in the future.
What you want to do is make sure that your content is heavy with SEO strategies. Social media is an essential platform to spread your SEO content.
There are plenty of online research tools to find the best keywords and phrases for your auto mechanic business. In relation to your specific business, try to come up with phrases that you think most of your customers would be searching. This, for example, could mean phrases that people would type when they want to buy your particular services.
Once you have a solid list of quality SEO keyword ideas, it will be time to put them into a content strategy.
Develop Content Strategy
Your SEO marketing needs current and future content strategy. Usually, this takes the form of a well-developed and maintained blog.
If you need to hire a service to take care of the blog for you, you might have a better shot at a custom SEO development for your business.
Make Sure You Earn Positive Online Reviews
An important thing to remember for your online presence is that the customer reviews will make or break your reputation. You definitely want to make sure that with every transaction, the customer walks away feeling happy and satisfied enough to only leave positive comments.
Positive reviews will also help you get featured on review sites as a contender for your services, such as what you might find in this review. You can be sure that search engines will take reviews associated with your name under consideration when assigning you a ranking.
Optimize Website Content for Your Mechanic Business
It is definitely important for you to make sure your foundation for SEO content is firm and useful for your marketing. This all starts at your website.
Make sure your homepage has about 400 words of quality content so that you can continue to build off of it to enhance your SEO strategies. If you ever need any help with SEO, check out the services we provide to guarantee your business is thriving online as much as it could be.