Getting your website online is only the first step. You need a way to get traffic to your site if you want it to pay off. Free traffic is one of the best ways to do that.
Google alone receives 40,000 searches every second. The chances are one of those searches are for a service you provide.
Do you want to know how to get free traffic? Below are five things you can do today to get started.
1. Work on Your On-Site SEO
SEO is a big deal if you want to rank in Google. Some of that work happens off-site with link building. But you can get easy wins if you work on your on-site SEO.
Focus on testing your SEO headlines and descriptions. By making your site more appealing in search engines, searchers will be more likely to come to your site for answers. If you can keep them there, then Google can reward you with higher rankings.
2. Create More Content
You can only rank for a limited amount of keywords with a small amount of content. You need to keep producing new content if you want to continue growing your search traffic.
Look for topics that you haven’t covered on your company blog yet. If you don’t have any ideas, a tool like SEMRush can provide a content analysis for you. It will show you the content you’re missing that your competitors are covering already.
Looking for a tool to create the best content you can?
Go get the SEMRush Content Marketing Toolkit now. It gives you a real-time competitive analysis of your primary keyword and gives you all the edits you need to make to get your content to rank.
3. Build an Email List
You don’t get much value from a visitor if they visit once and never come to your site again. If you want to get more value, you need to build an email list.
Your email list will allow you to message your visitors whenever you have something new to say or promotion to send out.
4. Start Social Accounts
People don’t spend most of their days on random websites anymore. Much of their time is spent on their social media accounts. The good news is you can take advantage of this.
Make sure to set up social media accounts on the most popular platforms. You can use these accounts to engage with your customers and send them back to your website.
5. Create Infographics
One of the best ways to get free traffic is to create content that people want to share. Infographics are one of the best ways to do that.
Look for graphic design company services that have experience doing infographics. If you do your research and create engaging images, it can go viral on social networks.
Another benefit of infographics is the links you get as a result. Other sites like to link to good content. The backlinks you get will help your off-site SEO.
Now You Should Know How To Get Free Traffic
Now that you’ve read the five tips above, you should know how to get free traffic to your website. Getting free traffic isn’t a quick process. But once you start getting results, you’ll see the benefits for a long time.
Are you looking for other ways to boost your website’s traffic? Head back to our blog to learn more.